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uac businesses |
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uac Restaurants | uac Foods | GCL | WSWNL | MDS | UPDC | CAP | GMNL | UNICO | uac Registrars
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Chemical & Allied Products Plc (CAP Plc)
Chemical and Allied Products PLC (CAP Plc), a subsidiary of uac of Nigeria Plc, is the technological licensee of AkzoNobel for Nigeria (ICI was acquired in 2008 by AkzoNobel, the world’s largest paint producer). CAP Plc evolved from the world-renowned British national-imperial Chemical Industries Plc (ICI).
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Today, CAP Plc, an ISO certified company since 1999, fully operates in Coatings Business and provides a wide range of quality products and services, and its brands have become household names. Dulux, the flagship brand, is positioned in the premium segment. Caplux is offered in the standard segment.
The flagship Brand - DULUX
Dulux is the leading authority in the decorative paint segment and has always stood at the forefront of Innovation and quality. The brand is a premium quality paint that provides an exceptional combination of durability and beauty. It allows consumers to fully express themselves in colours and creativity.
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Distribution Channel
Dulux is strategically distributed through Dulux colour Centres (DCCs) as the Primary channel. Dulux Colour Centre is an innovative strategy introduced to bridge the gap between Dulux and its consumers. CAP Plc pioneered the Colour Centre concept in Nigeria in 2005 which began a revolution in the Nigerian paint industry. Currently, there are 17 DCCs across major cities with a plan to rapidly gain more markets.
Dulux Colour Centre Concept
The Dulux Colour Centre (DCC) concept is a revolutionary strategy that meets the need and aspirations of the Nigerian Consumers. The DCC is designed to:
Offer customers an opportunity to express their individualism in colour.
Provide an array of colours (over 12, 00) and excellent colour scheming with speed and precision.
Provide superior colour consultancy for discerning customers that visit the Dulux Colour Centres.
Dulux Mobile Colour Centre
Dulux Mobile Colour Centre is a mobile sales outlet that was introduced to get the brand closer to the customers. The mobile outlet also serves as an experimental marketing tool as the customers get the same offerings as they would get from the company’s main distribution channel (Dulux Colour Centre).
HEAD OFFICE:
2, Adeniyi Jones Avenue
P.M.B 21072, Ikeja, Lagos.
Tel: 234-1-2703240-3, 01- 4714050
Website: www.capplc.com
CUSTOMER CARELINE
Tel: 234-1-4805008
E.mail: careline@capplc.com . |
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