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UACN UNVEILS NEW CORPORATE IDENTITY
August 08, 2007
| UAC of Nigeria PLC 's (UAC) current repositioning efforts received a major boost with the official commissioning of its new Corporate Identity and Goodness League initiative at a well-attended ceremony at the MUSON Centre, Lagos . The Goodness League encapsulates UAC's new Corporate Social Responsibility thrust which hinges on a pro-active interventionist agenda in the public educational sector. Speaking at the ceremony, which witnessed the unveiling of the Company's new Corporate logo, the Group Managing Director/ CEO of UAC, Mr Larry Ettah said the “refreshed globe logo” which is “fun, optimistic and youthful” depicts a more “agile and entrepreneurial organization” that is “audacious, compelling and muscular.” He said the logo also portrays a “new mandate, reflects a contemporary/modern organization and is enriched with a food-centric colour (an improvement on the old logo's use of red).” A key point of departure for the new logo is the indication of “since1879” – the date “UAC” was first used by the founders of the company. The Company's new pay off is “…doing good.” |
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The Group Managing Director further provided the rationale for the new corporate identity, saying: “UAC's re-branding is underpinned by a focus on a portfolio of food-centric consumer business and in consonance with our drive for innovation, improved customer service, enhanced shareholder value creation and development of an improved workforce - all hallmarks of a new UAC envisaged.”
He pointed out that in a world where the table is turning around everyday more in favour of the consumer (human/social issues in business), the Company could not “afford to play the game in the same old way and not expect the same old results.” Mr. Ettah said UAC's interventionist programme in the public educational sector, which has led to the provision of support to two legacy schools in Lagos – St Finbarr's College, Akoka and CMS Grammar School, Bariga - was to assist in arresting the rapid deterioration of infrastructure and standards in schools that have produced the cream of Nigeria's current elites. He added: “So that we do not allow the collapse of the public education system to lead to dynasties of poverty, which, unfortunately, have unintended consequences as we, in allowing the public education system to collapse, now have different education tracks for the poor and the rich from nursery schools right down to universities in the name of private institutions.” |
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He explained the Company's support for Legacy Schools, stressing: “Just like our company, we have chosen schools with history that have produced the nation's great and good, to work with them and help these heritage institutions to still remain bastions of good education for the average Nigerian child who cannot afford the new ivy league institutions which the privileged attend.”
Also speaking at the occasion, the Head of Finance and a Director of UAC, Mr. Layi Adetomiwa noted that UAC and its founders have played one of the most interesting and unforgettable roles in the evolution of modern Nigeria, stressing that for over a century, the Company has remained not only a symbol of successful entrepreneurship, but also a foremost and active participant in the economic development of Nigeria. |
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