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UACN NEW IDENTITY PROMISES BETTER RESULTS FOR SHAREHOLDERS
August 10, 2007

Shareholders of UAC will soon enjoy the benefits of its new identity. The company's current repositioning efforts received a major boost with the official commissioning of its new corporate identity and goodness league initiative at MUSON Centre Lagos. The Goodness league encapsulates UAC's new Corporate Social responsibility thrust which hinges on a pro-active interventionist agenda in the public education sector.

Speaking at the ceremony, which witnessed the unveiling of he company's new corporate logo, the Group Managing Director/CEO of UAC, Mr. Larry Ettah said the “refreshed globe logo” which is fun, optimistic and youthful depicts a more “agile and entrepreneurial organisation” that is “audacious, compelling and muscular.”

He said the logo also portrays a ‘new mandate reflects a contemporary modern organisation and is enriched with a food-centric colour (an improvement on the old logo's use of red)” A key point of departure for the new logo is the indication of “sine 1979” the date “UAC” was first used by the founders of the company. The Company's new pay off is “doing good”

Mr. Ettah explained that the new logo, which uses a simple and robust typeface-evolving from all caps to lower-case, in tune with modern design-is a manifestation of UAC's evolution from “a Nigerian-centric group (as in the use of the bold “Y” in the old logo) to a group with broader appeal reflecting more than a domestic ambition”,

The group Managing Director further provided the rationale for the new corporate identity, saying : “UACN's re-branding is underpinned by a focus on a portfolio of food-centric consumer business and in consonance with our drive for innovation, improved customer service, enhanced shareholder value, creation and development of an improved workface - all hallmarks of a new UAC envisaged.”

He pointed out that in a world where the table is turning around everyday, more in favour of the consumer (human/social issues in business), the company could not “afford to play the game in the same old way and not expect the same old results.

As at Tuesday, the company in 125 deals traded 1.07 million shares valued at N36 million while it yesterday traded 101 deals 1.20 million shares valued at N40 million. The company gained 111k at the close of trading yesterday, capitalization closed at 8.27 trillion with an All Share Index of 53,091.99.