On Friday 27th April 2012, CAP PLC, a subsidiary of UAC Nigeria PLC, launched the new Dulux Trade Ecosure into the Nigerian market, find excerpts of the remarks by the Managing Director CAP PLC at the media unveiling.
“Living in a polluted atmosphere brings with it a negative impact on the health of human beings. Consequently, it is highly recommended for people to do their bit in minimizing the emission of greenhouse gases into the atmosphere. A good way of doing this is to encourage the production and patronage of eco-friendly products - products that do not harm the environment whether in their production, use or disposal.
To meet this challenge, Dulux launched a project in 2007, which eventually led to the emergence of Dulux Trade Ecosure. It is a fact that the conventional Dulux Trade Paints have long enjoyed a reputation for quality and performance. However, when it became evident that “going green” has become the panacea to global warming and its disastrous impacts, Dulux was confronted with the task of strengthening the sustainability profile of its products without sacrificing quality.
The introduction of Dulux Trade Ecosure has once again demonstrated our genuine commitment to ensuring a safer environment for all. Ecosure, a water based paint in all the available finishes including gloss, has a very low VOC with less emission of green house gasses throughout the production cycle. The product combines sustainability and performance; reduced environmental impact with no compromise on performance. Dulux Trade Ecosure Paint is presently in 4 finishes: Matt, Eggshell, Gloss and Undercoat.
Let me stress that for those who truly care about the environment and do not want to compromise on quality, Dulux Trade Ecosure should really appeal to them. Therefore, let us join hands to save and protect our planet by being aware of eco-friendly products; otherwise, the earth will not be able to accommodate us for too long!
Omolara Elemide (Mrs) - Managing Director, CAP Plc
27th April 2012